Marketing Specialist

Your Role

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Join Affectable Sleep as our Marketing Specialist and help us make a real difference in people's lives. In this hands-on role, you'll develop and execute marketing campaigns that connect with diverse user groups and drive user acquisition. You'll test and measure the effectiveness of interactions, optimize strategies, and create content that educates and engages our audience. Your work will help millions of people achieve better sleep and improved health.

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Responsibilities

• Develop and execute marketing campaigns that resonate with diverse user groups and drive user acquisition.
• Write compelling copy for various marketing channels, including social media, email, and content marketing.
• Explore and trial different marketing strategies to identify the most effective ways to reach and engage our audience.
• Collaborate with cross-functional teams, including product, design, and engineering, to align marketing efforts with company goals and product roadmaps.
• Create engaging marketing content that highlights the technical and scientific aspects of our technology, tailored to both consumer and medical research audiences.
• Analyze marketing performance using data-driven approaches and optimize campaigns to maximize ROI.
• Ensure our marketing efforts effectively communicate our offering to the medical and research communities.
• Stay up-to-date with industry trends and best practices to continuously improve our marketing strategies.
• Develop and execute creative marketing tactics to reach new markets and audiences.
• Ensure marketing efforts comply with regulatory medical device requirements and guidelines.
• Educate our audience about the importance of sleep and its impact on overall health, driving a new way to look at sleep and well-being.

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What We’re Looking For

Required Qualifications

• Proven experience in marketing, with a strong track record of developing and executing successful marketing campaigns.
• Excellent copywriting skills and the ability to translate complex technical information into clear and compelling marketing messages.
• Strong analytical skills and a data-driven mindset.
• Proficiency in using marketing tools and platforms, such as Google Analytics, SEO, and social media management tools.
• Experience with A/B testing and optimizing marketing campaigns.
• A Bachelor’s degree in Marketing, Business, or a related field — or equivalent professional experience.

Desirable Experience

• Previous experience working in a dynamic startup environment.
• Familiarity with marketing to both consumer and medical research audiences.
• Experience with content marketing and creating engaging, informative content.
• Experience with marketing automation and CRM platforms.
• A passion for making a positive impact on people's health and well-being.
• A creative and critical thinker who enjoys testing and measuring different marketing approaches.
• Understanding of regulatory medical device requirements and guidelines.

The Ideal Candidate

• Is a creative and analytical marketer with a passion for driving user acquisition and engagement.
• Thrives in a collaborative, fast-paced environment and enjoys working with diverse, talented teams.
• Is data-driven and results-oriented, with a strong focus on continuous improvement.
• Values open communication, constructive feedback, and cross-functional collaboration.
• Is inspired by the potential to improve global health and well-being through effective marketing and education.
• Is eager to take on new challenges and push the boundaries of what's possible in marketing.
• Understands the importance of building trust-based relationships with users and effectively communicating with the medical research community.
• Is committed to ensuring marketing efforts comply with regulatory medical device requirements and guidelines.

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Why Join Us?

• Impact: Be part of a mission-driven team working to improve health and well-being on a global scale.
• Growth: Receive hands-on training in medical device standards and regulatory compliance, while honing your technical skills.
• Opportunity: Work with a team of seasoned professionals who have deep experience in startups, deep-tech, and a successful exit.
• Rewards: Enjoy significant potential for financial rewards as an early team member.
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To Apply:
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Please send an introductory letter and copy of your CV in pdf format to hr[at]affectablesleep.com
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No Recruiters: We kindly ask that recruitment agencies do not respond to this advertisement.

Location Preference: We prefer applicants based in or willing to move to Sydney, Australia.

Compensation: Compensation will be based on experience.

We are an equal opportunity employer and welcome applications from all qualified candidates regardless of race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.

Your personal information will be used solely for the purposes of this recruitment process and will be kept confidential.